Track followers who you don't follow back Upon downloading the app and syncing it up with your Instagram account, you'll be able to: This mobile app-available to both iOS and Android users-is a simple tool that provides insight specifically about your follower base. The web-based report is available for accounts that have up to 25,000 followers, and users can expect to receive a comprehensive two-month report that reports analytical data like average engagement per photo, keyword analysis for comments, most active followers, best time to post to receive the most engagement, top locations and filters, and so much more.įor a free report, it's arguably the best and easiest breakdown that you're going to get. If you need to present a high-level summary of your brand's Instagram account to your team or management executives, you'll want to check out SimplyMeasured's free Instagram user report. If you don't mind paying to play on Instagram, you can also utilize Iconosquare's content functionality, which lets you create Instagram contests and promotions to increase your follower base and engage with your community. Iconosquare also allows users to add a custom Instagram tab to their Facebook pages to boost cross-channel engagement, and the social tool also has an embed feature to showcase your Instagram photo gallery on your website. The desktop app provides both high-level and in-depth analytics, including the total number of likes received, a history of your most liked photos throughout the duration of your account, the average number of likes and comments you receive per photo, follower growth charts, and so much more. Iconosquare, which some of you may know as Statigram, appeals to both the average social media user as well as big brands employing the social tool to increase business.
Iconosquare (formerly known as Statigram) With that said, here are the five best free Instagram analytics tools you should be utilizing. Luckily, there are a ton of analytics tools out there that can be used, with some of the best ones even being free. Unlike many of the other popular social media platforms out there, Instagram doesn't have its own analytics dashboard for users and brands to measure the engagement and effectiveness of their posts.
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